Marketing and PR for Elderly Care
Its slick marketing promises a safe and sound place to live yet retirement village operator Aveo is making a fortune by ripping off Australians through complex contracts and eye-watering exit fees.
“Dad hasn’t decided who will get his mint condition 1954 pickup. Steer the odds in your favor.” Thrive Senior Living has unveiled ‘Playing Favorites,’ an irreverent, tongue-in-cheek ad campaign catered to the decision-making adult children and caregivers of the elder generation who seek a meaningful community for their loved ones. The campaign – which uses biting humor and a taboo, disruptive approach to illustrate the challenges older generations and caregivers face in addressing new living conditions – sets the brand apart while humorously targeting the human truths of every family.
(Ms) Reg Valencia, Event Manager
Unit 2801, 28th Floor, Cityland Pasong Tamo Tower, 2210 Don Chino Roces Avenue, Brgy. Pio del Pilar, Makati City 1230
For Vietnam, Myanmar, Cambodia, and Thailand, you may also contact:
(Ms) Giang Luong
Phone number: +84 907 403 577 (Whatsapp/Line/Viber/Zalo)
Managing Elderly Care in Asia is organized by Conference and Event Organizers, Inc.