Its slick marketing promises a safe and sound place to live yet retirement village operator Aveo is making a fortune by ripping off Australians through complex contracts and eye-watering exit fees.
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Nutrition firms interested in aged care should “hunt down markets first” instead of banking on their existing products and trying to push them into different sectors.
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“Dad hasn’t decided who will get his mint condition 1954 pickup. Steer the odds in your favor.” Thrive Senior Living has unveiled ‘Playing Favorites,’ an irreverent, tongue-in-cheek ad campaign catered to the decision-making adult children and caregivers of the elder generation who seek a meaningful community for their loved ones. The campaign – which uses biting humor and a taboo, disruptive approach to illustrate the challenges older generations and caregivers face in addressing new living conditions – sets the brand apart while humorously targeting the human truths of every family.
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